New York Mobile Sports Betting Can Launch Saturday, Jan. 8

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The time has come — New York online sports betting is less than 48 hours away.

The New York Gaming Commission announced Thursday that four books can launch on Saturday at 9 a.m. ET.

Yes, that’s this Saturday, ahead of NFL Week 18, the national title game and the NFL postseason.

The four books that have met the regulatory requirements and can go live are:

These four sportsbooks have been approved to launch, effective no earlier than Saturday, Jan. 8 at 9 a.m. EST. After that effective date, each of these four approved operators will decide for themselves when to begin accepting wagers, based on its own business strategy and readiness.

In other words, these sportsbooks can launch, but it is not guaranteed they will all launch immediately at 9 a.m. EST Saturday.

There are also five other conditionally licensed mobile sports wagering operators in New York:

  • BetMGM
  • PointsBet
  • WynnBet
  • Resorts World
  • BallyBet

These sportsbook operators must continue to work towards meeting statutory and regulatory requirements to launch. Each will be approved at some point in the future when those requirements are met, likely at some point in 2022.

Who Can And Cannot Bet on Sports in New York?

This latest announcement from the NYSGC is the final step in a long process in getting NY sports betting apps up and running.

Recently, the regulatory body also refined its list of jobs and professions that would still be banned from betting on sports in the state. Those roles included athletes, coaches and players among other positions working in sports.

The New York banned bettor list also includes people working not directly for the teams and leagues themselves, like agents.

NY Sports Betting Launch Means More Promos

Get ready, New Yorkers. If you haven’t already, sports betting advertising and promotions are going to be everywhere. Caesars Sportsbook most notably signed a huge deal with Madison Square Garden.

The multi-year marketing partnership with Caesars Sportsbook – New York City’s most famous arena and its media empire has made Caesars the official sports betting partner of the Knicks and Rangers.

“We’re thrilled to welcome Caesars Sportsbook – a renowned brand in the sports betting industry–to the MSG Sports and MSG Entertainment families,” MSGE Executive Vice President of Marketing Partnerships Ron Skotarczak said in a statement. “Caesars Sportsbook is a key player in the growing world of sports betting–and we look forward to utilizing this partnership to further strengthen our brands’ connection with Caesars customers, while also providing the company with significant exposure across our unrivalled set of assets.”

All of these marketing partnerships will lead to great sign-up offers as well for new mobile sports bettors in New York. Check back here at TheLines.com after the official NY sports betting launch for the best exclusive sign-up promos in New York.